Trends and Market Immersion program

Deji Plaza, located in the heart of Xinjiekou, Nanjing, is a premier landmark and a top destination for luxury shopping in China. Home to a curated collection of the world’s leading luxury brands and high-end boutiques, it sets the fashion tone for East China and beyond. Consistently ranked among the top shopping centers in the country by sales, Deji Plaza is a true barometer of high-end retail and a symbol of urban luxury.

Beijing SKP is the undisputed temple of luxury retail in Asia, holding the top spot in sales among Chinese malls for ten consecutive years. With an unparalleled concentration of world-class brands, a curated shopping experience, and annual sales exceeding 10 billion RMB, it sets a new benchmark for high-end consumption in China. As the first landing point for many international brands entering the Chinese market, SKP has become a phenomenal icon in the global retail industry.

Shanghai IFC (International Finance Centre), located at the heart of the “Golden Triangle” in Lujiazui Financial City, is home to Asia-Pacific flagships of Hermès, CHANEL, and Louis Vuitton. Boasting world-class infrastructure and panoramic views of the Bund skyline, it attracts multinational business elites and high-net-worth clientele. With annual sales consistently ranking among the top three nationwide, Shanghai IFC stands as a key gateway connecting the city to the global luxury market.

Hangzhou Tower is hailed as the "center of the universe" for premium consumption in Zhejiang. Located in the golden triangle of Wulin Square, it has held the top spot in Zhejiang mall sales for 25 consecutive years. Around 80% of top luxury brands—including CHANEL and Hermès—chose this location for their first store in the province. Capturing 35% of Zhejiang’s high-end consumer market and with the LV flagship store alone exceeding 100 million RMB in annual sales, Hangzhou Tower stands as the province’s sole ultra-premium gateway to the luxury market.

More than just a beverage shop — its flagship stores in key commercial areas (especially Standard or Pro stores) are thoughtfully designed and serve as iconic social spaces and cultural symbols for today’s young generation. A must-visit to experience the new wave of Chinese tea culture! 

 A curated space focused on youth culture, designer brands, and limited-edition sneakers. With cutting-edge design (as seen in its Chengdu flagship), it stands as a symbol of Chinese street fashion and trend culture! 

 A Chinese fragrance brand with a distinctive cultural touch — its offline stores (such as the courtyard shop in Beijing Guozijian, the villa on Hunan Road in Shanghai, and the temple-style location on Citang Street in Chengdu) are rich in oriental aesthetics and a sense of ritual. The space itself is an immersive experience!

 Proprietary concept spaces within major commercial complexes — such as TX Huaihai in Shanghai (a hub for youth culture), SKP-S in Beijing (futuristic themes), and REGULAR Yuanye in Chengdu (an underground lifestyle community). These entire projects function as large-scale “concept stores,” bringing together a diverse mix of niche brands and unique shops.