ByteDance

ByteDance is a key player in the global social media industry and a benchmark for AI-driven content platforms.

• Creator of one of the fastest-growing apps in the global short video market
• A leader in AI recommendation algorithms and personalized content
• A successful example of a Chinese tech company expanding globally
• A pioneer in content platform monetization and digital advertising

Its algorithm-first approach has transformed the digital content ecosystem, influencing platforms worldwide.

1. ByteDance Office & Innovation Environment
Explore one of China’s most dynamic internet company workplaces, known for speed, creativity, and global thinking.

2. AI Recommendation & Content Platform Logic
Understand how ByteDance uses machine learning and data algorithms to:

• Personalize content feeds
• Increase user engagement
• Scale globally

3. Global Product Strategy (TikTok Case Study)
Learn how TikTok expanded rapidly across international markets and reshaped global digital culture.

4. Digital Advertising & Monetization Model
Gain insights into:

• Performance-based advertising
• Content-driven commerce
• Creator economy models

• How AI transforms the social media and content industry
• How to build a global digital platform from China
• How recommendation algorithms drive user growth and retention
• How to monetize content in the digital economy

• Media & content companies
• Marketing and digital advertising professionals
• Tech and AI companies
• Startup founders and product teams

Location: ByteDance Beijing Office
Program Type: Digital Platform + Organizational Innovation + Management Practices

10:00 – 10:30
ByteDance Beijing Office Visit
Visit the office environment of ByteDance, the parent company of TikTok, and gain an overview of its global digital content ecosystem.
Understand how ByteDance builds scalable platforms powered by algorithms and user engagement.

10:30 – 12:00 

Executive Sharing Session

• Session 1: ByteDance Corporate Culture & Management Innovation
  Explore the company’s fast-growing organizational model, decentralized structure, and innovation-driven culture 
• Session 2: Talent Development & OKR Practices (Feishu/Lark System)
  Learn how ByteDance applies OKR (Objectives & Key Results) to drive performance and alignment, supported by internal tools like Feishu (Lark)